go backTo celebrate the 2018 New York City Marathon, we rallied over 200 New Yorkers to share their wildest dreams, and their plans to surpass them. Captured in an inspiring, anthemic film—cut into over 1,000 assets for paid and organic channels—the two-day shoot sparked a ripple effect of borough-wide inspiration.


Campaign Concept & Creative Direction: Hayley Champoux
Director & Photographer: Dexter Navy
Post-Production: Andre Bato
Print-Production: Laurence Jacottet