This brand awareness TVC campaign also evolved to support our more tactical annual January Consign Campaign, proving that one shoot could maximize multiple narrative concepts to tell multiple stories at once.
Creative VP: Bianca Wendt
Concept & Narrative: Hayley Champoux + Jackie Kropp
Art Direction: Rita Nakouzi
Casting: Sarah Leon
Director: Columbine Goldsmith
Styling: Jasmine Hassett
Production: Rena Lazaros + Alex Lunn