go backTo complement the Takashi Homma photo campaign; we developed a strategic motion plan to bring a modern collection to life in the context of Japanese nostalgia. As a brand launching initially in the US, it felt most important to cement the brand identity through iconic Japanese locations that hold deep cultural significance.

In post, we developed the video content to follow a strategic launch - building a sense of place first, teasing the collection in these locations, then revealing a longform video campaign debuting the first collection in full view. The work came to life across social, paid media, OOH, and retail, making an unforgettable experience across the city.

Role: Video Creative Direction
Videographer: Koji Ueda
Post-Production: Maximilian Kurzweil