go backvowels is a japanese-made menswear brand that launched in the US & Japan May 2024.

contrary to many streetwear brands, the vision for vowels was to build a community that didn’t rely on the optics of any single person to keep the purpose afloat. using themes of research and access within our physical & digital spaces, participation and immersion drove convers(at)ion.

by collaborating with some of our nearest and dearest, and finding points of distinction along the way, vowels became part research-library, part kinkos, part retail store, part tea house, all purposefully designed to get lost in for hours.

the vowels shop is located at 76 bowery, just north of canal street.

Thank you to Dave Yun @ New Information Studios, Jesper Lund, Chris & Bergen, Chris Smith, Combo, Nile Greeneberg @ ANY LLC, Sydney Wasserman, Sayoko Osada, Mitch Goldstein and many many more.